Read the full article by Patti Roberts at Sacramento News & Review
‘Tis the season for holiday stories: a time when theater, dance and music groups present their annual festive productions.
For many, holiday shows create memories with families and friends. And for performing arts organizations, it’s a chance to introduce themselves to new audiences.
Holiday productions are also an imperative part of performing arts organizations’ overall yearly budget, since they typically fill more seats this time of year compared to their other productions. And many offer discounts or special rates to entice new attendees.
Each year, the organizations carefully choose plays or productions that appeal to a wide audience — sometimes picking traditional holiday shows or other times presenting original works.