Read the full article by Serena Roberts at CapRadio
Lately, two of Sacramento’s cultural storytelling arms have been leaning into low-cost admission initiatives with a boldness that mirrors their plays and exhibits.
For both Capital Stage and the California Museum, prioritizing access is a non-negotiable extension of their missions, even through the ebbs of nonprofit funding and post-pandemic shifts within the arts landscape.
“Our mission and our values are such that the vision that we see for the company moves in the direction of access,” said Liz Gray, managing director of Capital Stage, who, shortly after stepping into that role late last summer, implemented recurring pay-what-you-will nights and fixed $10 ticketing for students and school faculty and staff, now available in advance and at the door.