Read the full article by Patti Roberts at Sacramento Business Journal
Local performing arts companies have always faced challenges in attracting audiences, choosing relatable shows and managing finances. In recent years, they’ve also had to deal with long pandemic shutdowns, an aging audience, limited media coverage and competition from at-home streaming platforms.
While most larger theater companies in Sacramento have managed to navigate some of the obstacles, smaller community theater companies face the same challenges while also not having major sponsors, donors and season ticket holders to help cover expenses. In addition, they’re seeing increasing facility rental costs and often no full-time staff who can help with the various responsibilities required to keep their theater doors open.
Big Idea Theatre on Del Paso Boulevard in Sacramento, self-described as “inclusive, daring, and bold,” was fortunate to have flexible landlords who offered reduced rents during the pandemic.