Roshaun Davis, co-founder of Unseen Heroes and its sister nonprofit CLTRE, noticed that talent born in Sacramento rarely tended to stay, which led to out-of-market companies coming to claim parts of the city and many talented and creative residents leaving for opportunities elsewhere. CLTRE Club was born as an idea to combat that phenomena.
Launched in May 2023, CLTRE Club is a collaborative project built to sustain the culture of Sacramento by supporting small business owners. The project prioritizes supporting entrepreneurs of color looking to plant their flag in the local market.
“It is designed to help microbusiness and small entrepreneurs, especially under a BIPOC lens, develop their brand. … We bring in mentors for them to talk to and learn from and share best practices,” Davis says. “We give them space in order to do so and we help them with all of the technical assistance that goes into operating a storefront for the long term.”